Innovative Energy gets social about reflective insulation

Innovative Energy can now be found on Facebook, Twitter and LinkedIn. The company plans to expand its reach to more social networks in the near future. (Photo courtesy of flickr.com)

“Social networks aren’t about Web sites. They’re about experiences.” – Mike DiLorenzo, NHL social media marketing director.

Innovative Energy is excited to announce that the company can now be found on Facebook, Twitter and LinkedIn. We plan to use these popular channels to make ourselves more available to current customers, as well as to anyone who may be curious about reflective insulation, radiant barriers or insulated packaging in general. Being a leading developer of these products, I.E. can provide solutions and expert advice on the best ways to use them.

“Having a presence on social media is going to allow us to interact with people on a different level,” Carl Kurek, marketing and public relations coordinator for I.E., said. “Our goals are to inform and educate our followers, and to be there with answers when they have questions. But we plan to have a little fun at the same time.”

Followers of I.E.’s social media pages will be able to take advantage of special promotions, offers and contests. They can also stay current on industry-related news, and will be the first to know about new product releases from I.E. This is yet another opportunity for the company to spread awareness of the benefits of using reflective products in building, OEM and packaging applications. With high energy consumption being such a prominent issue facing the U.S. today, I.E. products can help reduce our overall energy use year ‘round in a number of different applications.

For more information about Innovative Energy and its products, visit www.insul.net.

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