Reflective insulation, radiant barriers pay off

Innovative Energy's AstroShield reflective insulation

With most of the U.S. still suffering from the record-breaking high temperatures, it seems only fitting to take a closer look at how reflective insulation and radiant barriers can help us keep cool and save money during the dog days of summer.

When radiant heat strikes the surface of a building the temperature of that surface increases as the radiant heat is absorbed. Mass insulation merely slows down the transfer of this heat to the interior of the building, but Innovative Energy’s reflective insulation and radiant barrier products feature highly reflective surfaces that can block up to 94 percent of radiant heat transfer. With this heat being reflected away from the building rather than absorbed, the amount of energy required to keep interior spaces cooler and more comfortable is significantly reduced.

Overall benefits of reflective insulation and radiant barrier products include:

  • Reduced energy consumption and costs
  • Improved interior comfort
  • Thin, lightweight products are easy and safe to install; no special equipment required
  • Products available for virtually any type of structure

Innovative Energy offers the most complete line of reflective insulation products — from products for the building industry to materials for OEM and packaging applications. With a wealth of technical expertise, Innovative Energy representatives are always available to direct customers to the products that best fulfill their needs and requirements.

For more information about Innovative Energy or reflective insulation products, call 800-776-3645 or visit

Innovative Energy launches Arctic Package program for RV manufacturers

This hot box test demonstrates how the addition of R+HEATSHIELD radiant barrier enhances the ability of conventional mass insulation to reduce heat transfer.

Innovative Energy, Inc., an Indiana-based manufacturer of reflective insulation products, recently launched a program to support RV manufacturers who install its R+HEATSHIELD® radiant barrier in their RVs.

Arctic Package® is an example of a hybrid insulation system whereby the performance of conventional mass insulation used in RVs is enhanced by the addition of R+HEATSHIELD® radiant barrier. Innovative Energy plans to establish Arctic Package® as a feature RVers come to recognize as a symbol of energy efficiency and comfort in RVs, while also establishing it as a feature RV manufacturers recognize as marketable. The company will offer educational and promotional materials for manufacturers to pass along to consumers, and it will also conduct various efforts to build brand awareness among the RV community.

Above all, Innovative Energy will help RV manufacturers relay to their customers the benefits of having their RV outfitted with the Arctic Package®. With this program, consumers will understand exactly what they’re getting when they see a RV outfitted with the Arctic Package® – increased thermal protection that is going to help keep them more comfortable in extreme hot and cold climates, and save them money on their heating and cooling costs.

“We’ve already received positive feedback from the RV manufacturers that we’ve presented this program to. As we move forward with the launching of the Arctic Package® program, we expect support from manufactures and consumers to increase,” said Eric Baker, executive director of RV and technical for Innovative Energy.

To learn more about the Arctic Package®, contact Innovative Energy at 800-776-3645, or visit­­­.