Toxic chemicals in child car seats – Reflective insulation product can help reduce exposure

Car Seat Insulation
Car Seat Sun Shield

A child’s car seat, a device intended to protect children, may actually put them at risk of being exposed to toxic chemicals. The Ecology Center, a nonprofit consumer environmental organization, released a study last year which found that over half of 2011 child car seats contained at least one dangerous chemical.

The Ecology Center tested more than 150, 2011-model car seats for bromine, chlorine, lead and other harmful chemicals that have been linked to allergies, birth defects, impaired learning, liver toxicity, and cancer. laid out the details of the research released by the Ecology Center in this media release (scroll about halfway down). CBS News and MSN have also reported on the hazardous chemicals found in child car seats.

The Ecology Center also discovered that heat and UV-ray exposure in cars can accelerate the breakdown of these dangerous chemicals and possibly increase their toxicity. After learning of this, Innovative Energy, a reflective insulation company located in Indiana, designed a product to fit over the car seat that will help reduce the transfer of radiant heat and prevent extreme temperature fluctuation.

The Car Seat Sun Shield fits over most car seats and protects them while not in use, then folds effortlessly into a compact size for easy storage. Another parent-friendly aspect of the product is that its lightweight design allows for easy handling by parents who – surprise – only have one free hand.

Here are some recommendations from the Ecology Center that will also help reduce your child’s exposure to harmful chemicals found in car seats:

• Don’t let infants nap in car seats and prolong chemical exposure;

• Vacuum vehicles frequently to remove dangerous chemical dust; and

• Keep car seats out of direct UV rays and heat

Innovative Energy has been a leader in developing energy-conserving products through reflective technology since 1980. From products for the building industry to materials for automotive, agricultural and packaging applications, the company offers the most complete line of reflective products.

For more information about Innovative Energy or the Car Seat Sun Shield, call 800-776-3645 or visit

Reflective insulation can help reduce utility bills this winter

Innovative Energy’s R+HEATSHIELD HD radiant barrier blocks 95 percent of radiant heat, helping to keep interior spaces more comfortable year ‘round.

No one needs outrageous utility bills taking money out of their wallets during the holiday season. But this winter, the U.S. Energy Information Administration projects the average household heating expenditures for natural gas, electricity, propane and heating oil will either increase or remain close to last year’s highs.

One way to help save on energy bills with any heated building is to make sure proper insulation is installed. Whereas mass insulation merely slows down the transfer of radiant heat, reflective insulation and radiant barriers actually reflect this heat away. This improves the overall thermal performance, reduces energy consumption and provides building owners with excellent energy savings.

Reflective insulation products can be installed in place of, or in conjunction with, mass insulation products. Install reflective products like AstroShield, astroECO or R+HEATSHIELD HD radiant barrier in your attic to prevent heat build-up during summer and reduce heat loss during winter. Or use these products in your sidewalls to create a more efficient building envelope. Learn more about reflective insulation by clicking here.

Innovative Energy offers the most complete line of reflective products — from materials for the building industry to materials for automotive, agricultural and packaging applications. With a wealth of technical expertise, Innovative Energy representatives are always available to direct customers to the products that best fulfill their needs and requirements.

To view the U.S. Energy Information Administration’s full Short-Term Energy Outlook, click here. For more information about reflective insulation products from Innovative Energy that can help reduce your energy costs year ‘round in virtually any type of structure, visit or follow Innovative Energy on Facebook, Twitter or LinkedIn.

Home Insulation Kits talks reflective insulation and radiant barriers

Jim Kouns of Home Insulation Kits speaks about reflective insulation and radiant barriers at the NWI Green Building Alliance seminar.

Late last week, the Northwest Indiana Green Building Alliance held a free seminar highlighting HVAC systems and radiant barriers, as well as renewable energy options. At the seminar, Jim Kouns of Home Insulation Kits gave a presentation that focused on the applications and efficiencies of reflective insulation and radiant barriers.

Kouns cited a chart depicting energy consumption in residential buildings created by the Department of Energy. He then went on to discuss how reflective insulation and radiant barriers can help control radiant heat loss or gain in numerous residential applications. The applications Kouns touched on most were basement ceilings, HVAC duct work, garage doors, hot water heaters and crawlspaces. To learn more about using reflective insulation and radiant barriers in residential buildings, click here.

Kouns was well received by the audience and answered questions throughout his presentation from intrigued members of the crowd; nearly all of whom stopped at his display table to gather more information before leaving the event.

Home Insulation Kits, owned and operated by the Kouns family since 2009, is a distributor of Innovative Energy’s residential building insulation products. For more information, contact Home Insulation Kits at 219-508-3377, or stay connected with them on Facebook.

Innovative Energy gets social about reflective insulation

Innovative Energy can now be found on Facebook, Twitter and LinkedIn. The company plans to expand its reach to more social networks in the near future. (Photo courtesy of

“Social networks aren’t about Web sites. They’re about experiences.” – Mike DiLorenzo, NHL social media marketing director.

Innovative Energy is excited to announce that the company can now be found on Facebook, Twitter and LinkedIn. We plan to use these popular channels to make ourselves more available to current customers, as well as to anyone who may be curious about reflective insulation, radiant barriers or insulated packaging in general. Being a leading developer of these products, I.E. can provide solutions and expert advice on the best ways to use them.

“Having a presence on social media is going to allow us to interact with people on a different level,” Carl Kurek, marketing and public relations coordinator for I.E., said. “Our goals are to inform and educate our followers, and to be there with answers when they have questions. But we plan to have a little fun at the same time.”

Followers of I.E.’s social media pages will be able to take advantage of special promotions, offers and contests. They can also stay current on industry-related news, and will be the first to know about new product releases from I.E. This is yet another opportunity for the company to spread awareness of the benefits of using reflective products in building, OEM and packaging applications. With high energy consumption being such a prominent issue facing the U.S. today, I.E. products can help reduce our overall energy use year ‘round in a number of different applications.

For more information about Innovative Energy and its products, visit

Astro-Pearl is Innovative Energy’s latest effort to meet customer needs

Astro-PearlMany years ago, Innovative Energy developed a product with a reflective surface on one side and a white finish on the other. It was designed so the white finish faced the interior of a building, and the reflective surface faced up towards the underside of the roof. Although this provided superior insulation and an appealing interior appearance, a reflective surface performs much better when it is facing downward toward the interior of the building. The technology behind Astro-Pearl makes it possible to get the results you need as well as the appealing look you want.
Read more about our newest product: Astro-Pearl – Reflective Insulation with a pearl-like finish